The fact that you are likely to deliver services faster also means that the consumer is likely to release the network earlier,В implying other consumer can use the same network more number of times. This translates into higher internet consumption, ultimately resulting in more revenues for the service providers. Faster availability of content to the consumer reduces the time required to deliver the service, which in turn enhances consumer satisfaction. The fact that the content is saved locally and there is no need to fetch content from the internet, the services providers will save on the internet backhaul costs.

This has many benefits for the internet users (consumers) and service providers alike. Today, these systems are deployed at various points in a service providerвЂ™s network and this eliminates the need to fetch the content from the internet every time content is demanded. Caching systems essentially work as вЂњmini internetsвЂќ, where content of the frequently accessed internet sites are stored. Among the many things which have an impact on the user experience, вЂњCachingвЂќ systems are most significant. One of the compelling areas being explored by services providers is the differentiated вЂњCustomer ExperienceвЂќ. Joining hands essentially means that the service providers will need to bring some specific value additions in terms of the infrastructure/services for OTT vendors and consumers. It is a foregone conclusion that service providers will not be able to fight this onslaught by the OTT vendors, so they are now focusing on joining hands with the OTT vendors (if you canвЂ™t beat them, join them). The service providers with their huge investments are fighting tooth and nail to maintain their relevance. One of the critical challenges for the Internet Service providers has been the emergence of OTT vendors, who seem to be pushing the service providers towards irrelevance. All this has brought new challenges to Internet services providers (Mobile operators, fixed line service providers, ISPвЂ™s etc.). Mobile and fixed broadband traffic is exploding driven by increasing penetration of broadband infrastructure, smart devices (phones, tablets, phablets etc.) and some compelling internet based applications.

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